The Attention Co

Selected builds

Selected Builds

Selected builds across interactive event technology, brand activations, AI photo experiences, AR, touchscreens, motion-based interactives, digital mosaics and data capture systems.

These examples demonstrate the delivery thinking, technical capability and real-world experience behind The Attention Co.

Moments Matter This Christmas
The Data Moment
Audience action: Pledge, answer, add to the counter
Selected Build
TAC x City of Melbourne

Moments Matter This Christmas

10,000+ pledges and quiz responses captured through a live public event system.

Mechanic: The Data MomentBuilt for: Public activation / road safety
Aliens! - Sydney Water at the Easter Show
The Challenge
Audience action: Play, learn, complete the quiz
Selected Build
Sydney Water

Aliens! - Sydney Water at the Easter Show

Best Stand winner - an alien world that made the water cycle unmissable.

Mechanic: The ChallengeBuilt for: Public event / education
Touchscreen Quiz App - Sydney Water
The Data Moment
Audience action: Tap, answer, learn
Selected Build
Sydney Water

Touchscreen Quiz App - Sydney Water

A playful touchscreen quiz that taught families about the water cycle.

Mechanic: The Data MomentBuilt for: Public event / education
Lights Out - Hot Wheels Reaction Time Experience
The Challenge
Audience action: Register, race, hit the buzzer
Selected Build
Hot Wheels

Lights Out - Hot Wheels Reaction Time Experience

A live reaction-time race that drew constant queues at the Australian Grand Prix.

Mechanic: The ChallengeBuilt for: Sponsorship / event
AR Treasure Hunt App - Sydney Marathon
The Reveal
Audience action: Scan, unlock, compete
Selected Build
Sydney Marathon

AR Treasure Hunt App - Sydney Marathon

A citywide WebAR treasure hunt that turned the marathon into a connected adventure.

Mechanic: The RevealBuilt for: Sport / city campaign
Race to Beat Your Best - FairPrice
The Crowd Pull
Audience action: Play, compete, share
Selected Build
FairPrice Singapore

Race to Beat Your Best - FairPrice

A high-energy game zone of runner, ball and tree experiences that pulled constant crowds.

Mechanic: The Crowd PullBuilt for: Retail / event
Interactive Design Your Poster - Lululemon
The Capture
Audience action: Design, personalise, print
Selected Build
Lululemon

Interactive Design Your Poster - Lululemon

A design-your-own poster experience with instant A3 prints as a take-home keepsake.

Mechanic: The CaptureBuilt for: Retail / campaign
Interactive AFL Game Experiences
The Challenge
Audience action: Play, compete, enter leaderboard
Selected Build
Chemist Warehouse

Interactive AFL Game Experiences

Turned match-day fans into active players at the sponsor stand.

Mechanic: The ChallengeBuilt for: Sponsorship
Explore Switzerland at Gardens by the Bay
The Reveal
Audience action: Scan, discover, share
Selected Build
Switzerland Tourism

Explore Switzerland at Gardens by the Bay

An AR treasure hunt that turned the Flower Dome into a virtual journey across Switzerland.

Mechanic: The RevealBuilt for: Tourism campaign
Retail Reimagined - Immersive Store Launch
The Capture
Audience action: Scan, generate, share
Selected Build
PCHC

Retail Reimagined - Immersive Store Launch

Four tech-powered activations that turned a store launch into a multi-sensory experience.

Mechanic: The CaptureBuilt for: Retail launch
Funkoville - Immersive Funko Experience
The Crowd Pull
Audience action: Explore, play, capture
Selected Build
Riyadh Season 2025

Funkoville - Immersive Funko Experience

A character-driven world that anchored a flagship season activation.

Mechanic: The Crowd PullBuilt for: Brand world / season
Gen AI-Powered Photobooth
The Capture
Audience action: Capture, generate, share
Selected Build
Coca-Cola

Gen AI-Powered Photobooth

Personalised, on-brand content generated live for every guest.

Mechanic: The CaptureBuilt for: Event / campaign
Digital Mosaic: Larger-Than-Life Message
The Memory Wall
Audience action: Submit, appear, share
Selected Build
Shiseido

Digital Mosaic: Larger-Than-Life Message

Thousands of guest photos assembled into one shared message.

Mechanic: The Memory WallBuilt for: Event
Facial Tracking Innovative Solution
The Crowd Pull
Audience action: Approach, react, engage
Selected Build
Interactive Installations

Facial Tracking Innovative Solution

Camera-driven personalisation that responded to each visitor.

Mechanic: The Crowd PullBuilt for: Exhibition
Interactive Table App Exhibit
The Reveal
Audience action: Touch, explore, discover
Selected Build
Interactive Installations

Interactive Table App Exhibit

Transformed a static exhibit into a hands-on touch experience.

Mechanic: The RevealBuilt for: Exhibition
Virtual Reality PitStop Game
The Challenge
Audience action: Play, compete, beat the clock
Selected Build
Zoom Communications

Virtual Reality PitStop Game

A multiplayer F1 pit-stop race built for team competition.

Mechanic: The ChallengeBuilt for: Event / team
VR Disinfectant Training Solution
The Data Moment
Audience action: Practise, complete, measure
Selected Build
National Environment Agency

VR Disinfectant Training Solution

Safer, repeatable training delivered in immersive simulation.

Mechanic: The Data MomentBuilt for: Training
Virtual Tech Event Platform
The Reveal
Audience action: Explore, discover, launch
Selected Build
Product Experiences

Virtual Tech Event Platform

Launched new products inside a custom 3D event space.

Mechanic: The RevealBuilt for: Product launch
Theme Based Metaverse
The Reveal
Audience action: Explore, discover
Selected Build
Product Experiences

Theme Based Metaverse

Reimagined a physical campus as an explorable digital world.

Mechanic: The RevealBuilt for: Brand world
Savory Web AR Product Campaign
The Reveal
Audience action: Scan, visualise, share
Selected Build
AR

Savory Web AR Product Campaign

Let shoppers visualise product options in AR from any phone.

Mechanic: The RevealBuilt for: Product campaign
AR Treasure Hunt Game
The Reveal
Audience action: Hunt, scan, win
Selected Build
AR

AR Treasure Hunt Game

An AR-powered hunt that gamified the in-store journey.

Mechanic: The RevealBuilt for: Retail activation
VR Basketball Experience
The Challenge
Audience action: Play, shoot, compete
Selected Build
VR

VR Basketball Experience

A physical, competitive VR sports moment for fan zones.

Mechanic: The ChallengeBuilt for: Sport / fan zone
AI Emcee for Live Events
The Crowd Pull
Audience action: Watch, react, engage
Selected Build
AI

AI Emcee for Live Events

An AI-powered host that energised the room between moments.

Mechanic: The Crowd PullBuilt for: Live event

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