AR Treasure Hunt Game
An AR treasure hunt that turned a retail space into a playable, reward-driven shopping experience.
At a glance
- Event challenge
- Drive footfall and dwell time across a retail space with a reason to keep moving and exploring.
- Audience action
- Hunt, scan, win
- Technology built
- AR · Geolocated triggers · Rewards engine
- Live environment
- Retail activation
- Result / proof
- Increased movement through the space and a genuinely playful reason to stay longer.
- Why it worked
- An AR-powered hunt that gamified the in-store journey.
The brief
Drive footfall and dwell time across a retail space with a reason to keep moving and exploring.
The idea
Hide AR moments through the store and reward discovery - shopping reframed as a hunt.
The experience
Shoppers followed clues, unlocked AR finds at each location and collected rewards along the way.
The technology
AR with location-aware triggers and a rewards engine tying discovery to real incentives.
The result
Increased movement through the space and a genuinely playful reason to stay longer.
Included to demonstrate relevant interactive technology, delivery experience and audience engagement capability.
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