Explore Switzerland at Gardens by the Bay
A location-based WebAR treasure hunt at Gardens by the Bay inviting visitors to explore seven Swiss hotspots hidden in the Flower Dome - scanning icons to unlock facts, animations and a personalised Swiss postcard, with a trip to Switzerland as the grand prize.
At a glance
- Event challenge
- Create an immersive AR experience that transported visitors on a virtual journey across Switzerland without leaving the Flower Dome - showcasing the beauty, culture and connectivity of the 'Grand Tour' while inspiring people to plan their own real-world Swiss adventure across high visitor flow and all age groups.
- Audience action
- Scan, discover, share
- Technology built
- WebAR · 3D AR content · Leaderboards · Rewards engine
- Live environment
- Tourism campaign
- Result / proof
- Thousands of visitors scanned, learned and shared their AR postcards online, turning the activation into a viral tourism showcase that elevated the brand and inspired participants to envision their own Grand Tour of Switzerland.
- Why it worked
- An AR treasure hunt that turned the Flower Dome into a virtual journey across Switzerland.
The brief
Create an immersive AR experience that transported visitors on a virtual journey across Switzerland without leaving the Flower Dome - showcasing the beauty, culture and connectivity of the 'Grand Tour' while inspiring people to plan their own real-world Swiss adventure across high visitor flow and all age groups.
The idea
Hide seven Swiss hotspots through the Flower Dome and reward discovery. A web-based AR app guided visitors to posters marked with Swiss icons - a mountain, watch, airplane, bus, boat - each scan unlocking a story about a famous location.
The experience
Visitors joined instantly by scanning a QR code, followed a dynamic Swiss map to each treasure, scanned icon-based posters to trigger 3D AR animations and fun facts, collected points up a leaderboard, and finished by creating a personalised AR postcard with themed Swiss backgrounds to share.
The technology
A browser-based AR platform optimised for many simultaneous users, custom 3D AR content showcasing authentic Swiss culture and landscapes, and a centralised admin dashboard to manage content, monitor engagement and announce winners.
The result
Thousands of visitors scanned, learned and shared their AR postcards online, turning the activation into a viral tourism showcase that elevated the brand and inspired participants to envision their own Grand Tour of Switzerland.
Included to demonstrate relevant interactive technology, delivery experience and audience engagement capability.
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