Retail Reimagined - Immersive Store Launch
A multi-sensory store-launch experience blending AI, AR, storytelling and gamification - an AR wall mural, a social AR recycling game, an AI mood-to-food booth and an AI avatar booth - turning brand values into something visitors could see, feel and play.
At a glance
- Event challenge
- Go beyond an opening day. Translate abstract brand values like community care and eco-consciousness into something visitors could see, feel and interact with - a multi-sensory launch that embodied sustainability, local pride and innovation while delighting everyone who walked through the doors.
- Audience action
- Scan, generate, share
- Technology built
- Gen AI · WebAR · Facial recognition · Real-time rendering
- Live environment
- Retail launch
- Result / proof
- 1,200+ direct user engagements across just three days, hundreds of social shares and stories, and visitors who left smarter, entertained and inspired - solidifying the brand's positioning as future-forward and culturally tuned.
- Why it worked
- Four tech-powered activations that turned a store launch into a multi-sensory experience.
The brief
Go beyond an opening day. Translate abstract brand values like community care and eco-consciousness into something visitors could see, feel and interact with - a multi-sensory launch that embodied sustainability, local pride and innovation while delighting everyone who walked through the doors.
The idea
Blend AI, AR, storytelling and smart gamification into a series of immersive activations that were as meaningful as they were memorable - keeping the spotlight firmly on the brand's values.
The experience
Four tech-powered experiences: an 'Facts Come Alive' AR wall mural revealing bite-sized fun facts on scan; a 'Bin It Right!' social AR game gamifying recycling; an AI 'Mood-to-Food' booth reading expressions to suggest local dishes; and an AI avatar booth transforming users into iconic local characters as a shareable keepsake.
The technology
WebAR for no-download mural and filter experiences, generative AI and facial-expression recognition for the mood and avatar booths, and real-time rendering with instant shareable outputs - all engineered for reliability across a busy three-day launch.
The result
1,200+ direct user engagements across just three days, hundreds of social shares and stories, and visitors who left smarter, entertained and inspired - solidifying the brand's positioning as future-forward and culturally tuned.
Included to demonstrate relevant interactive technology, delivery experience and audience engagement capability.
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