Funkoville - Immersive Funko Experience
A vibrant, character-driven Funko world built as a destination experience inside Riyadh Season 2025.
At a glance
- Event challenge
- Bring the Funko brand to life as a physical destination within one of the world's largest entertainment seasons.
- Audience action
- Explore, play, capture
- Technology built
- Spatial design · Interactive zones · Show control
- Live environment
- Brand world / season
- Result / proof
- A headline activation that performed as a genuine destination inside the season's footprint, driving dwell time and shareable content.
- Why it worked
- A character-driven world that anchored a flagship season activation.
The brief
Bring the Funko brand to life as a physical destination within one of the world's largest entertainment seasons.
The idea
Build a brand world, not a booth - a set of connected zones where the IP became something visitors could walk into, play with and photograph.
The experience
Guests moved through themed interactive zones, triggering moments, capturing content and collecting the kind of imagery that fuels social reach.
The technology
Spatial design paired with interactive triggers and centralised show control kept thousands of daily visitors moving through a coherent, on-brand journey.
The result
A headline activation that performed as a genuine destination inside the season's footprint, driving dwell time and shareable content.
Included to demonstrate relevant interactive technology, delivery experience and audience engagement capability.
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