Savory Web AR Product Campaign
A WebAR campaign that let people visualise different food colour solutions on real items, straight from the browser.
At a glance
- Event challenge
- Show product possibilities in context without asking anyone to download an app.
- Audience action
- Scan, visualise, share
- Technology built
- WebAR · 3D product models · No-app delivery
- Live environment
- Product campaign
- Result / proof
- A low-friction campaign mechanic that turned curiosity into hands-on product exploration.
- Why it worked
- Let shoppers visualise product options in AR from any phone.
The brief
Show product possibilities in context without asking anyone to download an app.
The idea
Bring the product into the user's own space with browser-based AR - instant, frictionless, shareable.
The experience
Shoppers scanned a code, pointed their phone and saw options visualised in their own environment.
The technology
WebAR with optimised 3D models delivered through the browser - no install, works across devices.
The result
A low-friction campaign mechanic that turned curiosity into hands-on product exploration.
Included to demonstrate relevant interactive technology, delivery experience and audience engagement capability.
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