Facial Tracking Innovative Solution
A facial-tracking experience that moved beyond static screens to react to each individual in real time.
At a glance
- Event challenge
- Deliver a personalised experience that goes beyond traditional screen content and recognises the person in front of it.
- Audience action
- Approach, react, engage
- Technology built
- Facial tracking · Computer vision · Real-time graphics
- Live environment
- Exhibition
- Result / proof
- A standout, personal interaction that held attention and differentiated the brand presence on the floor.
- Why it worked
- Camera-driven personalisation that responded to each visitor.
The brief
Deliver a personalised experience that goes beyond traditional screen content and recognises the person in front of it.
The idea
Let the camera do the work - graphics and content that respond to a visitor's presence, position and expression.
The experience
Visitors saw the experience react to them directly, creating a one-to-one moment that felt made for them.
The technology
Computer-vision facial tracking driving real-time graphics, tuned for reliability in a live, fast-moving environment.
The result
A standout, personal interaction that held attention and differentiated the brand presence on the floor.
Included to demonstrate relevant interactive technology, delivery experience and audience engagement capability.
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