The ChallengeEvent Tech

Lights Out - Hot Wheels Reaction Time Experience

The 'Lights Out' reaction time experience for Hot Wheels, live at the Australian Grand Prix at Albert Park Circuit - register, line up with five competitors and hit the buzzer the moment the lights go out. Fastest reaction wins.

Event TechInteractive InstallationsReaction Game

Lights Out - Hot Wheels Reaction Time Experience

At a glance

Event challenge: Create a stand-out, on-brand activation for Hot Wheels at the Australian Grand Prix that captured the adrenaline of race day and gave fans of all ages a reason to stop, register and play.
Audience action: Register, race, hit the buzzer
Technology built: Reaction-timing rig · LED light tree · Live leaderboards · Show control
Live environment: Sponsorship / event
Result / proof: A crowd-drawing brand moment across the Grand Prix weekend with constant queues, high replay and a flood of shareable race-day content.
Why it worked: A live reaction-time race that drew constant queues at the Australian Grand Prix.

The brief

Create a stand-out, on-brand activation for Hot Wheels at the Australian Grand Prix that captured the adrenaline of race day and gave fans of all ages a reason to stop, register and play.

The idea

Recreate the most electric moment in motorsport - lights out. Players register, step up with five competitors and race to hit the buzzer the instant the lights go out, with the fastest reaction taking the win.

The experience

Fans registered, lined up at the buzzer stations and watched the F1-style light tree, slamming the buzzer the moment it went dark. Live timing and 'GET READY - standby for lights out' screens turned every heat into a spectacle, with kids and adults queuing back-to-back.

The technology

A custom reaction-timing rig synced to an LED light tree, with live leaderboards, registration and data capture, all wired into synchronised show control for fast back-to-back heats.