Race to Beat Your Best - FairPrice
An interactive activation for FairPrice in Singapore bringing ideas to life - a custom-built interactive runner game, a high-energy multiplayer 'Pop the Ball' challenge, and a virtual tree that grows with every message, designed to engage, connect and inspire.
At a glance
- Event challenge
- Give FairPrice a stand-out, high-energy presence in Singapore that did more than hand out branded merch - a connected set of experiences people would actively queue to play, share and remember.
- Audience action
- Play, compete, share
- Technology built
- Real-time game engine · Motion & gesture · Multiplayer · Live leaderboards
- Live environment
- Retail / event
- Result / proof
- Constant queues and high replay across the activation, with the runner, ball game and growing tree combining into an energetic, connected brand moment that drew people in and kept them sharing.
- Why it worked
- A high-energy game zone of runner, ball and tree experiences that pulled constant crowds.
The brief
Give FairPrice a stand-out, high-energy presence in Singapore that did more than hand out branded merch - a connected set of experiences people would actively queue to play, share and remember.
The idea
Bring ideas to life across three connected plays: a 'Race to Beat Your Best' runner, a fast multiplayer 'Pop the Ball' challenge, and a collective virtual tree that grew with every well-wish - built to engage, connect and inspire.
The experience
Players raced a custom interactive runner game against their own best time on a big screen, jumped into a high-energy multiplayer 'Pop the Ball' challenge, and scanned a QR code to add a message that grew a shared digital tree - turning individual play into a collective, shareable brand moment.
The technology
A real-time game engine drove the runner and multiplayer challenges with motion and gesture input and live scoring, while a web-based message system fed the growing virtual tree display - all wired for fast, back-to-back play in a busy event environment.
The result
Constant queues and high replay across the activation, with the runner, ball game and growing tree combining into an energetic, connected brand moment that drew people in and kept them sharing.
Included to demonstrate relevant interactive technology, delivery experience and audience engagement capability.
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